Lead Generation Specialist
COMPANY OVERVIEW:
Since 2009, this company has provided industry-leading solutions for marketers that rely on email and data quality to drive sales, communicate with customers, and positively impact revenue. Their technology and world-class partner ecosystem provide sophisticated multi-channel solutions to clients via industry-leading multi-method email hygiene, data appending, and audience targeting solutions for marketers of all sizes and industries.
POSITION OVERVIEW:
The role of a lead generation manager is pivotal to the marketing and sales process and is responsible for identifying clients who are qualified and interested in Artemis client’s product through traditional and modern marketing platforms and avenues. The lead generation manager is a member of the marketing team and they work closely with sales to generate new leads, and manage the leads generated through inbound means and initiate routine follow-ups as a part of the lead nurturing process.
As Lead Generation Manger you are responsible to generating leads with goals and performance incentives to ensure the sales team has a steady flow of potential customers and to drive revenue companywide.
RESPONSIBILITIES:
- Analyze and target potential buyer personas
- Develop buyer personas for product lines dependent on seasonality, vertical specifics and ancillary Vendors.
- Conduct multi-channel marketing campaigns
- Create campaigns that include:
- Social Media
- Webinars
- Landing Pages
- Calls to Action
- Provide accountable metrics on lead generation Automated reporting and dashboards to show lead generation efforts and conversion metrics from visitor to sales.
- Manage Google Ad-Words campaigns through 3rd Party Vendor
- Responsible to monitor and work with 3rd party firm to adjust google ad-words to ensure most effective ROI.
- Implement and manage lead nurturing campaigns
- Create automated workflows using marketing automation software that nurtures leads over time to promote future sales for leads.
- In addition to these primarily responsibilities, the Lead Generation Manager will work directly with the sales team and other members to ensure effective marketing integration across the company.
PREFERRED PROFILE:
- 3+ years of experience with proven track record of multi-channel lead generation
- Experience with marketing automation platforms
- Experience with CRM platforms
- Experience with google adwords
- Experience with B2B social media strategy
- Experience with direct email marketing
LOCATION: Greater Pittsburgh, PA Metro
Job ID# 1370161
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