VP Demand Generation
COMPANY OVERVIEW:
The company is a unique real-time analytics platform that gives leaders and business users key actionable insights to make informed decisions on occupancy, availability, and business volumes. Its unique representation of data brings fantastic visibility into complex processes and helps them have complete control over their day-to-day operations.
This company is a next-generation Omni-Channel Operations Management Platform being leveraged by Enterprises across their back office, chat, and email servicing operations. They provide an Intelligent Operations Management Platform that enables companies to holistically view their operations and identify opportunities for collaboration & optimization across an Enterprise.
POSITION OVERVIEW:
Reporting to the VP of Growth, this role will be a strategic thinker with a passion for driving demand generation initiatives in the B2B SaaS space.
RESPONSIBILITIES:
- Develop strategic integrated campaigns to drive demand generation for products and personas across marketing channels and full-funnel activities including third-party sponsorships, paid social advertisements, webinars, nurtures, direct mail, and outbound sales campaigns, to ensure they get completed and exceed desired results
- Interface with leadership team and other stakeholders across multiple functions (C-Suite, VP, Directors of Sales & Marketing org)
- Drive high-quality lead generation efforts to increase the sales pipeline. Collaborate with marketing and sales teams to identify, target, and engage potential customers through various stages of the buying journey
- Work cross-functionally with internal and external stakeholders to keep projects on track
- Quarterback and contribute to regular campaign planning sessions
- Manage project timelines to ensure campaign asset launches are met
- Communicate campaign strategy and plans with internal and external stakeholders
- Analyze results and impact of campaigns and surface insights to optimize performance
PREFERRED PROFILE:
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
- Proven track record of at least 10-15 years of experience in demand generation within the B2B SaaS industry
- Experience working with sales to drive revenue, pipeline, and account engagement.
- Outstanding written and verbal communication skills
- Desire to work in a fast-moving rocket ship, own and design programs, and make a meaningful impact on the success of the business
- Experience working with a global mindset to help regional teams execute campaigns globally
LOCATION: Remote
Job ID# 1590656
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