Market Intelligence Manager
COMPANY OVERVIEW:
This company develops premium solutions that give fashion, automotive, and furniture companies the meant to embark on Industry 4.0 with confidence. They empower brands, manufacturers, and retailers, by providing them with the market respect and piece of mind they deserve. This organization offers Collection Design, Manufacturing and Management Solutions (CAD, CAM, PLM, etc.), Cutting Room solutions, and Competitive Intelligence Solutions.
Founded in 1973, this company has over 3,000 employees and serving customers in over 100 countries.
POSITION OVERVIEW:
The key mission of the Market Intelligence Manager is to provide market, Industry, competition intelligence and account intelligence supporting Americas management team. The valuable analysis and data provided ensure effective planning and execution expediting the achievement of business goals. The role will require contact with customers and factories to conduct customer interviews and observations of the business processes.
RESPONSIBILITIES:
- Macro Economy Intelligence:
- To set up macro economy indicators and keep monitoring trends and provide company business impact analysis on monthly basis.
- Keep tracking and collecting macro economy news and analytical articles and share with management with observations and analysis from Company’s point of view.
- Closely follow up with government policy, and association activity to identify opportunities for the company and provide suggestions and proposals.
- Market and Industry Intelligence:
- Align with corporate team to learn and share methodology and knowledge, analyze local market trends and demand and link Company’s offers for Industry 4.0 to address this challenge.
- Understand the new market area and evaluate potential for growth of the business. Keep monitoring market and industry movements, activities and analytical articles and share with management.
- Competitive Intelligence:
- Align with corporate team to learn and share all existing knowledge of worldwide competitors and complete with local information.
- Collect, process, analyze local competitor intelligence using the same format and methodology.
- Keep monitoring key competitors’ communication, win, movement and evaluate their capabilities, offerings and financial circumstances to share with local management with in depth analysis and attack proposal.
- Business Intelligence:
- Analyze customer install base by product mix, by industry, by type of business to gain insight and provide direction and decision foundation for marketing campaign planning.
- Work closely with Data Marketing to analyze the accuracy of database, recommend and provide the right segmentation and targeting of the market so as to support the strategic initiatives of the region.
- Support sales and marketing team with regular and ad-hoc business analysis, improvement and data requests
- Support the Salesforce database update for account qualification.
POSITION QUALIFICATIONS:
- Bachelor’s degree or above in Marketing/Business, economic or statistics preferred
- Proficiency in market and data analysis (statistics, databases)
- Excellent computer skills, Proficient in advanced Microsoft office including Excel and PowerPoint
- 5+ years’ experience in marketing intelligence (and/or market research, strategic analysis, consumer research, competitive intelligence, business intelligence, data analysis, etc.)
- Exposure to Americas market in past experience will be a plus.
LOCATION: Remote in the United States
Job ID# 3149138
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