The Hunt

Born between 1995-2015, Generation Zers represent approximately 25% of the population (Kasaka).  They follow the Millennials, and at over two billion people, they are the most populous generation of all time (whatis.com).

Generation Z offers the business world a fresh and unique perspective. Landing a Gen Z hire  takes a thoughtful understanding of what makes this generation tick.

What Gen Zers Value

Gen Zers have lived most of their lives in the post 9-11 world.  They are more racially tolerant and have known less traditional families (single parents, same sex parents).  Gen Zers have grown up with more diversity than previous generations.  They are extremely confident with technology, having spent more time online than any previous generation.  Fortunately, they know mostly peaceful times, but many have had to endure the financial struggles of their parents’ generation (Gen X).

As far as education, Gen Zers place more value on hands-on, alternative learning.  This kind of learning seems to be as valuable to this generation as traditional four-year college degrees (and much less expensive).  Ryan Jenkins of Inc.com explains, “Generation Z will pursue on-demand or just-in-time learning solutions, like how-to YouTube tutorials, or will seek employers that offer robust on-the-job and development training.”

Gen Zers place value on making a difference in the world. Samantha McLaren of LinkedIn says, “Showing the positive impact their work will have on society can be a big selling point for Gen Z when it comes to choosing a job.”

Preferred Communication

It comes to no surprise that texting is the preferred communication method among Gen Zers.  This is closely followed by communication through social media (Rouse, Whatsit.com).  According to Kasaka, “The average Gen Zer received their first mobile phone at age 10.3 years. Many of them grew up playing with their parents’ mobile phones or tablets. They have grown up in a hyper-connected world and the smartphone is their preferred method of communication. On average, they spend 3 hours a day on their mobile device.”

During the hiring process, expect that Gen Zers will be familiar with a company’s online and social media presence and will be checking for regular, timely communication.

Gen Zers’ Work Environment

Flexibility.  Gen Zers expect to work in a flexible environment, whether it is from home, in a casual office setting with flexible hours, or a mix of the two.  They expect most of their work to be done online. Interpersonally, they will be more likely to demand respect and speak their opinions.  This can be a great benefit but can also prove to be a challenge in a more traditional, hierarchical work environment.

Gen Z Hiring Tips

To attract and hire Gen Z candidates, consider the following:

• Up Your Online Presence: Gen Zers will be attracted to companies with strong social media presence.  They prefer Instagram and Snapchat to Facebook.  They value companies who stay current with technology.  “If your company’s online presence leaves a lot to be desired, this can turn Gen Zers away.  A poor user interface and buggy software can give Gen Z candidates the impression that your organization is out of touch and behind the times (McLaren, LinkedIn).
• Emphasize Stability: Because many Gen Zers have lived through the Great Recession of 2008 and have seen their parents struggle financially, they are attracted to jobs that offer stability (if there is also growth opportunity). Many are weary of getting into debt, and value things like 401K programs or student loan repayment plans (McLaren, LinkedIn).  When hiring, emphasize those things about the position that make it stable.
• Explain Societal Benefits: If your company gives back to society through volunteer or charitable efforts, this is a good thing to advertise to a candidate. Gen Zers want to make a difference, so it is to a company’s advantage to explain how they can do that.

At Artemis Consultants, we help companies appeal to top-notch, qualified candidates from Generation Z and more.  Artemis is a leader in SaaS, Data, and B2B Services recruiting. Please visit our website to request a free talent search consultation.