Market Logic Software hired a new Chief Sales Officer. Due to increased funding, he needed to fill several sales openings….fast.
We filled them all.
Position
National Business Development Executive
Client Overview
Market Logic Software is a fast-growing, venture-financed corporation that provides marketing information systems to the world’s best marketing and research teams. They use the latest cognitive computing advances to bring information to the marketing community.
The Challenge
The new Chief Sales Officer needed to add 6 experienced salespeople within 90 days. Their target candidate pool was very specific and the demand for this profile exceeded supply. It was critical that the new salespeople have:
- Experience selling marketing software and services to marketing leaders of Fortune 1000 companies
- Be able to report to their US based office in downtown of a large metropolitan area
- A history of meeting and exceeding quotas of $1MM+
- Experience selling large deals of $300K+
- Experience with long sales cycles
Our Action
We customized an omni-channel “go to market” strategy that prospective candidates would find attractive. We collaborated with the CSO to develop talking points that demonstrated this unique opportunity. Since Artemis conducts dozens of senior software sales searches each year, Market Logic experienced swift results. Within 15 days, they received 12 candidates and hired 3 within 30 days. They received 6 additional candidates during the next 30 days and hired 3 more. Their minimum hiring needs were met within 75 days.
End Results
These new hires helped the company achieve record breaking sales. Their revenue grew more than 100% within the first year which helped them secure $40MM+ venture capital.
More than providing value – We can prove it
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