The new CMO needed someone who could build out a world-class public relations machine. The toughest part was deciding which person to choose.
Position
VP of Public Relations
Client Overview
Semrush is a leading online visibility management SaaS platform that has been used by 10,000,000 digital marketers worldwide. Semrush is a trusted data provider whose information on online behavior is used by the largest media outlets around the world such as Bloomberg, The Washington Post, Reuters and others.
The Challenge
Semrush needed a VP of Public Relations who can tell their truly unique and empowering stories across product + consumer media, financial media, and lifestyle media. This person was tasked to:
- Build a world-class public relations machine
- Develop an annual storytelling plan to align with customer’s journeys
- Identify new agencies with truly global reach to Tier 1, A++ media outlets
- Secure alliances in North America, UK, EU, AsiaPac
- Pivot on three vectors – product/consumer, financial, lifestyle features
Our Action
The new CMO had to build a new team quickly. It was important to find someone right away. Leveraging our Committed service, we were able to identify more than 200 candidates within 30 days to met a very demanding profile. They were seeking 10+ years of experience in Public Relations and/or media relations. Additionally, this person needed a broad, extensive network of contacts within Tier 1 outlets, ideally on an international level and experience in running TV shows/series. And it was important to be able to develop creative PR stunts, journalism work, and similar ventures.
We presented 8 highly qualified candidates by the 4th week.
End Results
Their decision was tough because our customized approach resulted in several qualified candidates. Their preferred candidate accepted the offer and started within 30 days of taking on the assignment. The new VP has since fulfilled management’s objectives and is a key contributor.
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