The new CMO needed someone who could build out a world-class public relations machine. The toughest part was deciding which person to choose.
VP of Public Relations
Semrush is a leading online visibility management SaaS platform that has been used by 10,000,000 digital marketers worldwide. Semrush is a trusted data provider whose information on online behavior is used by the largest media outlets around the world such as Bloomberg, The Washington Post, Reuters and others.
Semrush needed a VP of Public Relations who can tell their truly unique and empowering stories across product + consumer media, financial media, and lifestyle media. This person was tasked to:
- Build a world-class public relations machine
- Develop an annual storytelling plan to align with customer’s journeys
- Identify new agencies with truly global reach to Tier 1, A++ media outlets
- Secure alliances in North America, UK, EU, AsiaPac
- Pivot on three vectors – product/consumer, financial, lifestyle features
Their decision was tough because our customized approach resulted in several qualified candidates. Their preferred candidate accepted the offer and started within 30 days of taking on the assignment. The new VP has since fulfilled management’s objectives and is a key contributor.
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