Should You Hire an Overqualified Marketing Candidate?

There is an unofficial rule in recruiting that says you should never hire an overqualified candidate. The thinking goes that these candidates will get bored and resentful, turn in a mediocre performance, and jump ship at the first opportunity. But in a time of talent shortages, no qualified candidate can be rejected outright. Below we…

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The Importance of Visual Marketing in a Data Filled World

If there was ever any doubt that it’s possible to have too much of a good thing, you only need to consider the volume of information online in 2016. Everyone, almost regardless of Internet engagement, is exposed to a barrage of emails, content from dozens of websites, endless social feeds, and an almost countless number…

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