Will Beacon Marketing Change the Face of Marketing for Your Business?

When you walk into your local Target, that magic little app opens and welcomes you to the store and reminds you to use your Cartwheel coupons. This is beacon marketing! Beacon marketing was expected to transform marketing when it was introduced in 2014, but until now it’s only been friendly ripples. According to Marketing Tech,…

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Three Questions to Ask All Risk Mitigation Candidates

Risk mitigation openings need to be filled strategically and thoughtfully; executives need to know that the hands they have chosen will hold the business afloat if disaster should strike, and that the hands they rely on will keep them from tripping into any accidentally opened holes in the strategy. These candidates need to be savvy…

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Four Benefits of Using a Recruiter to Find Talent

Your business needs leadership. You can just make a few phone calls or take out an ad, right? Turns out, it’s not that easy. Finding the right executive, regardless of sector, defines the critical long-term success of your business. These high-level leaders require a lot of time and energy to discover and vet. It’s time…

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