Archive for February 2016
Measuring the ROI of Your Mobile Apps
Several months back we wrote about the skyrocketing cost of acquiring loyal mobile app users (CPLU). As of June 2015, it costs an estimated $3.21 to acquire a loyal app user – a user who opens the app at least three times. That figure is 44 percent higher than it was at the same time…
Read MoreHire Your Marketing Talent Proactively
Hiring has traditionally been approached as a reactive process. Recruiting only starts when a vacancy appears, which leaves the company with a gap in its ranks until a suitable replacement can be found. A better strategy is to approach hiring marketing talent as a proactive process. Rather than waiting for a need to present itself,…
Read More3 Ways to Stand Out as a Web-Security Candidate
The field of Web security is hot right now and growing fast. According to the Bureau of Labor Statistics, the field is expected to grow by 18 percent between 2014 and 2024, a figure that is much higher than the national average for all jobs. Plus, median income is currently estimated at $88,890 per year,…
Read More3 Things to Avoid in a Sales Job Offer Letter
Don’t underestimate the importance of your sales job offer letters. Sure these documents are brief and often have a breezy, upbeat tone. But that doesn’t mean the language you use is irrelevant. In fact, you need to pick your words carefully and avoid saying anything that could put your company in a compromised position down…
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