Posts by Chris Gardner
Position Highlight: Director of Customer Analytics
It’s not a stretch to say that analytics have transformed the world of business. Companies of all sizes and across all industries now have a comprehensive pool of data to draw on that illustrates their customer/client behaviors like never before. And what is perhaps most exciting is the use and utility of analytics has a…
Read MoreHow to Know Your Risk Management Director Isn’t Cutting It
Here is a frightening thought – your risk management director might actually be putting you at risk. If this individual isn’t doing his job, your company could be taking on unacceptable amounts of risk without even realizing it. Conversely, you could be missing out on opportunities if they don’t spend the time to identify risks…
Read More3 Ways to Find a CEO Quickly
If you’re operating without a CEO, or with someone ineffective in the top spot, your company is very vulnerable. This situation is kind of like a country without a president or a ship without a captain. For that reason, you need to find a replacement as quickly as possible. Unfortunately, an executive search is always…
Read More3 Questions to Ask Before Choosing a Call Tracking Vendor
Call tracking has become an essential component for any marketing campaign with an over-the-phone component. There are a number of vendors that offer various types of call tracking software to help improve the speed and efficacy of these campaigns. Like all software, though, some solutions are better than others. Be sure to ask the following…
Read MoreShould You Hire an Overqualified Marketing Candidate?
There is an unofficial rule in recruiting that says you should never hire an overqualified candidate. The thinking goes that these candidates will get bored and resentful, turn in a mediocre performance, and jump ship at the first opportunity. But in a time of talent shortages, no qualified candidate can be rejected outright. Below we…
Read MoreThe Importance of Visual Marketing in a Data Filled World
If there was ever any doubt that it’s possible to have too much of a good thing, you only need to consider the volume of information online in 2016. Everyone, almost regardless of Internet engagement, is exposed to a barrage of emails, content from dozens of websites, endless social feeds, and an almost countless number…
Read MoreMeasuring the ROI of Your Mobile Apps
Several months back we wrote about the skyrocketing cost of acquiring loyal mobile app users (CPLU). As of June 2015, it costs an estimated $3.21 to acquire a loyal app user – a user who opens the app at least three times. That figure is 44 percent higher than it was at the same time…
Read MoreHire Your Marketing Talent Proactively
Hiring has traditionally been approached as a reactive process. Recruiting only starts when a vacancy appears, which leaves the company with a gap in its ranks until a suitable replacement can be found. A better strategy is to approach hiring marketing talent as a proactive process. Rather than waiting for a need to present itself,…
Read More3 Ways to Stand Out as a Web-Security Candidate
The field of Web security is hot right now and growing fast. According to the Bureau of Labor Statistics, the field is expected to grow by 18 percent between 2014 and 2024, a figure that is much higher than the national average for all jobs. Plus, median income is currently estimated at $88,890 per year,…
Read More3 Things to Avoid in a Sales Job Offer Letter
Don’t underestimate the importance of your sales job offer letters. Sure these documents are brief and often have a breezy, upbeat tone. But that doesn’t mean the language you use is irrelevant. In fact, you need to pick your words carefully and avoid saying anything that could put your company in a compromised position down…
Read More3 Tips for Finding Enterprise Software Candidates
The first quarter of the new year is a great time to redouble your recruiting efforts. Why? Because you want to finish Q1 with your salesforce at full strength so you can take advantage of all the opportunities that present themselves over the coming months and weather the inevitable challenges. This is especially the case…
Read MoreWhy Data Management Popularity is Rising Among Marketers
According to recently released data collected by Oracle Marketing Cloud and ExchangeWire, the popularity of data management platforms (DMPs) among marketers is rising fast. The research showed that 73 percent of respondents were very familiar with the benefits of DMPs. And even though only 48% of respondents currently use a DMP, 90 percent of those…
Read MoreHow to Find a VP of Sales in 2016
If you currently don’t have a VP of sales or have an ineffective VP of sales, now is the time to consider a change. This position is too important to the success of your enterprise not to have an effective leader and salesperson occupying the role. To help you make the best possible hire, we…
Read MoreNeed High-Quality Software Candidates? Use a Search Partner.
Software sales are so integral to your businesses you can’t afford to rely on average talent. In order to take advantage of all the strategic opportunities of 2016 and beyond, you need to recruit the best and the brightest professionals available. If your staffing efforts have produced too many lackluster candidates, a search partner may…
Read More4 Job Search Resolutions for 2016 for Predictive Analysts
The start of a new year is fast approaching and you are still looking for work as a predictive analyst. This is a natural time to reflect back on your job search over the previous months and make plans to do things more effectively in 2016. With that in mind, make these four resolutions: Resolve…
Read More3 Ways to Make Your Employees Lives Easier During the Holiday Season
The busyness of the holiday season affects work life and home life in equal measure. That can leave your employees feeling worn out, stressed out, and forced to make difficult choices. This holiday season, why not take steps to make your employees’ lives a little easier? Your office can still remain productive, and you’ll be…
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