Posts by Chris Gardner
How Relocation Affects Ability to Attract Candidates
When you’re trying to fill an executive position, the pool shrinks based on experience and expertise and then you add in the boundaries of a commute and things get infinitely more complex. What if your opening isn’t a good option for a remote office? What if the best candidate lives 300 miles away? Offer a…
Read MoreTechnical Writer Not Cutting It?
You pick up the latest version of your newest technical document and you thought it was going to be picture perfect, but it’s pretty clear that something has to change. You’re fairly certain it’s not the material because other writers seem to have a way to make things clear and easy to follow, even if…
Read MoreWill Beacon Marketing Change the Face of Marketing for Your Business?
When you walk into your local Target, that magic little app opens and welcomes you to the store and reminds you to use your Cartwheel coupons. This is beacon marketing! Beacon marketing was expected to transform marketing when it was introduced in 2014, but until now it’s only been friendly ripples. According to Marketing Tech,…
Read MoreThree Questions to Ask All Risk Mitigation Candidates
Risk mitigation openings need to be filled strategically and thoughtfully; executives need to know that the hands they have chosen will hold the business afloat if disaster should strike, and that the hands they rely on will keep them from tripping into any accidentally opened holes in the strategy. These candidates need to be savvy…
Read MoreFour Benefits of Using a Recruiter to Find Talent
Your business needs leadership. You can just make a few phone calls or take out an ad, right? Turns out, it’s not that easy. Finding the right executive, regardless of sector, defines the critical long-term success of your business. These high-level leaders require a lot of time and energy to discover and vet. It’s time…
Read MoreHow to Qualify Senior Enterprise Sales Executives Before Hiring
A company is only as good as its ability to generate opportunities for selling its product. Top-performing and well-versed sales leadership makes or breaks that performance. How do you know the good candidates from the merely okay? Seven qualities that make an outstanding Senior Enterprise Sales Executive: Energy. This person possesses the skills to excite…
Read MoreNew Marketing Report Places Importance on E-Commerce
According to new research, luxury brands across the industry are using the customer’s digital footprint to create tailored customer engagement strategies which increase sales. Luxury retailers have wavered in utilizing the digital reach employed by other retailers because they didn’t want to reduce brand value, but market conditions for crafting the personalized, exclusive experience expected…
Read MoreVP of Marketing: The Risks of Promoting Internally
The dominant wisdom in hiring says that it is always better to hire internally. And while there are certainly advantages to promoting an existing employee, there are disadvantages as well. Plus, there are distinct benefits that come from making an outside hire. Here are a few factors you should consider before committing to a candidate:…
Read MoreThe Importance of Finding the Right CISO
Everyone in your C-Suite is important. But your Chief Information Security Office (CISO) is in a unique position to protect your company from the kinds of common catastrophes that waste millions and ruin reputations overnight. That’s why it’s so important to find not just a qualified candidate, but the right candidate. These following qualities identify…
Read MorePosition Highlight: Chief Revenue Officer
If you were born with the heart of a salesperson and have always felt the drive to sell more to more people, you would probably make a great Chief Revenue Officer (CRO). These executives have a central role in organizations of all types and are integral to the success of business across industries. Read on…
Read MoreMobile Even More Vital in Second Half of 2016
In spite of all that has been written about mobile marketing in recent years, some marketers still regard it as supplemental, even optional. But recently released data suggests that mobile marketing is becoming more important than ever, and is now more or less mandatory for any brand that wants to make an impact. The media…
Read More3 Qualities to Seek in a Database Marketing Account Executive
In every hiring decision, you’re looking for a candidate who is the total package. But for every job, some skills will be more important than others, and those are the ones you’ll really need to prioritize when making a hiring decision. As you search for a database marketing accounting executive, make sure to place extra…
Read MorePosition Highlight: Director of Customer Analytics
It’s not a stretch to say that analytics have transformed the world of business. Companies of all sizes and across all industries now have a comprehensive pool of data to draw on that illustrates their customer/client behaviors like never before. And what is perhaps most exciting is the use and utility of analytics has a…
Read MoreHow to Know Your Risk Management Director Isn’t Cutting It
Here is a frightening thought – your risk management director might actually be putting you at risk. If this individual isn’t doing his job, your company could be taking on unacceptable amounts of risk without even realizing it. Conversely, you could be missing out on opportunities if they don’t spend the time to identify risks…
Read More3 Ways to Find a CEO Quickly
If you’re operating without a CEO, or with someone ineffective in the top spot, your company is very vulnerable. This situation is kind of like a country without a president or a ship without a captain. For that reason, you need to find a replacement as quickly as possible. Unfortunately, an executive search is always…
Read More3 Questions to Ask Before Choosing a Call Tracking Vendor
Call tracking has become an essential component for any marketing campaign with an over-the-phone component. There are a number of vendors that offer various types of call tracking software to help improve the speed and efficacy of these campaigns. Like all software, though, some solutions are better than others. Be sure to ask the following…
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